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100 Baťových pravidel – Předprodej limitované edice k 150. výročí

2499 Kč

🔥 PŘEDPRODEJ – Distribuce od října 2026 🔥

(zasíláme jen do České a Slovenské republiky)
650 stran nadčasové moudrosti. 100 pravidel, která vybudovala impérium. Přesně 150 let od narození Tomáše Bati přináší knihu, která není historickou učebnicí, ale operačním systémem pro úspěch v roce 2026. Od finanční odpovědnosti přes radikální transparentnost až po decentralizované řízení – Baťovy principy fungovaly v éře průmyslové revoluce a fungují i éře umělé inteligence. Vydejte se na cestu od základů podnikání až po mezinárodní expanzi. Každá kapitola je jedním pravidlem, které můžete použít hned.
⚡ PŘEDPRODEJ: Objednejte si nyní a získejte garantovanou cenu. Po distribuci v říjnu 2026 může cena vzrůst.
🔥 Founder Edition: Pouze 100 číslovaných a podepsaných výtisků. Prvních 50 kusů za 2 499 Kč, dalších 50 za 2 999 Kč.
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The 100 Rules: Empire Builders – Pavel Hrejsemnou

999 Kč
The 100 Rules: Empire Builders

Timeless Wisdom from Ford, Kroc, and Baťa for the Modern Leader

What separates the entrepreneur who opens a single location from the one who creates a global empire? Vision? Hard work? Luck?

The greatest industrialists of the 20th century had all three—but most importantly, they had a system.

In The 100 Rules: Empire Builders series, author Pavel Hrejsemnou distills the enduring philosophies of three legendary pioneers into 300 practical, powerful principles. This is not just a collection of biographies; it is a complete masterclass in building, scaling, and sustaining a business that lasts.

Discover the three pillars of empire-building:

- Henry Ford: The Foundation. Learn how to create lasting value, design systems that drive results, and forge a legacy through relentless innovation. Ford teaches us how to build the machine that changes the world.

- Ray Kroc: The Scale. Discover how to turn a single idea into a global brand, build systems that work without you, and make excellence a standard, not a coincidence. Kroc teaches us how to grow without limits.

- Tomáš Baťa: The Soul. Explore the human-centric approach to leadership, ethical entrepreneurship, and the long-term vision that turns employees into partners. Baťa teaches us how to build a business that is a force for good.

What you will learn:

Why you can only do business blindly without a clear vision.

How to build a brand that people love and a system that scales.

Why speed is often more important than perfection.

How to lead with honesty, humility, and an unwavering commitment to learning.

Why you must never stop growing—as a company or as a person.

Whether you are launching a startup, scaling a corporation, or developing your own leadership character, each chapter connects historical genius with modern reality. These are concise, punchy, and actionable rules that challenge your assumptions and inspire immediate action.

This series is for those who believe business can be a force for good, and that the most valuable investments we make are in people, values, and the long view.

"Your legacy is not what you leave behind once. It is what you create every day."

Enter a world where excellence is not a coincidence, but a standard. Discover the rules that built empires.
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【電子書籍】働くとは何かバタに学ぶ100の原理 (PDF/EPUB版) | パヴェル・フレイセムノウ (Pavel Hrejsemnou)

499 Kč
【本書の概要】

時代を超えて価値を生む、経営と人生の確固たる羅針盤。 不確実なAI時代を生き抜くリーダーへ贈る、伝説の知恵。

世界的な靴の帝国「バタ」を築き上げ、産業界に計り知れない足跡を残したトマーシュ・バタとアントニーン・バタ。彼らの哲学は、単なる利益追求を超え、「人間の成長」と「普遍的な価値観」を経営の中核に据えるものでした。

本書は、バタ兄弟の遺した莫大な経営思想から、現代のビジネス環境、さらには急速に進化するAI時代において強力な武器となる100の決定的な原則を厳選。実の祖父から受け継いだバタの精神に基づき、著者パヴェル・フレイセムノウが魂を込めて解き明かします。

■ 本書を構成する主要な柱 (CORE PILLARS)

経営とリーダーシップの真髄 — 企業の強さは人の強さで決まる

透明性とオープンな対話 — 信頼こそが強固な組織の土台である

変革への適応と未来への投資 — 進まざる者は退く、長期計画の力

自己規律と私生活の哲学 — 目的を持つ者だけが、正しい方向へ進む
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The Last Knights of Malta

299 Kč
1565. The Mediterranean holds its breath.

When the Ottoman Empire launches one of history's most massive invasions against the tiny island of Malta, two men find themselves on opposite sides of an epic struggle that will determine the fate of Christendom.

Marcus, a Knight of St. John, stands ready to defend every inch of the crumbling fortress walls. Hasan, an ambitious Ottoman commander, is determined to prove his worth to the Sultan. As the siege tightens its deadly grip, both warriors discover that honor, survival, and victory come at a terrible price.

Through four months of relentless combat, secret intrigues, and impossible choices, this gripping historical epic brings to life one of history's most dramatic confrontations. From the blood-soaked ramparts of Fort St. Elmo to the narrow streets of Birgu, witness a story where courage clashes with duty, and where the line between hero and enemy blurs in the smoke of battle.

The Great Siege of Malta. One island. Two warriors. No mercy.

He wrote: Pavel Hrejsemnou Published by: IDEAIFY s.r.o. 2026

A5 format – 245 pages

PDF – ISBN – 978-80-88523-31-4

ePuB – ISBN – 978-80-88523-32-1
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100 Rules for Business Success: The Bata Way

399 Kč
100 Baťa Rules: Timeless Wisdom for Modern Success

What if the secrets to sustainable success, ethical leadership, and personal fulfillment were discovered nearly a century ago—and still hold the key to thriving in today's chaotic world?

In 100 Baťa Rules, author Pavel Hrejsemnou distills the enduring philosophy of Antonín and Tomáš Baťa—pioneers of global business, innovation, and human-centered leadership—into 100 practical, powerful principles. From "Success is a journey, not a destination" to "Listen to your customers: they will tell you what you're doing wrong," these rules transcend time and industry.

This is not a book of rigid formulas, but a guide to mindful entrepreneurship and intentional living. Each chapter invites reflection, challenges assumptions, and offers actionable wisdom for leaders, entrepreneurs, and anyone seeking purpose-driven growth. Whether you navigate startups, corporations, or your own personal development, the Baťa philosophy reminds us that true success is built on honesty, hard work, humility, and an unwavering commitment to learning.

100 Baťa Rules is for those who believe business can be a force for good—and that the most valuable investments we make are in people, values, and the long view.

"I tell stories that change the reader." — Pavel Hrejsemnou
He wrote: Pavel Hrejsemnou Published by: IDEAIFY s.r.o. 2026

A5 format – 618 pages

PDF - ISBN - 978-80-88523-29-1

ePuB - ISBN 978-80-88523-30-7
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100 Baťových pravidel – 2. aktualizované vydání

349 Kč
100 Baťových pravidel přináší nadčasovou moudrost bratří Antonína a Tomáše Bati do kontextu dnešní doby. V tomto rozšířeném a přehlednějším druhém vydání najdete 100 praktických principů, které vás provedou deseti klíčovými oblastmi podnikání i osobního života: od vedení lidí a inovací přes finanční odpovědnost až po rovnováhu mezi prací a osobním štěstím.

Kniha není jen sbírkou historických myšlenek – je to praktický manuál pro moderní podnikatele, manažery i jednotlivce, kteří hledají pevné hodnoty v rychle se měnícím světě. Každé pravidlo je doplněno o komentář, který ukazuje, jak baťovskou filozofii aplikovat v éře digitalizace, globalizace a společenské odpovědnosti.

641 stran inspirace, která vás naučí, že úspěch není cíl, ale cesta.

Napsal: Pavel Hrejsemnou

Formát A5 – 641 stránek

Vydalo vydavatelství: IDEAIFY s.r.o. 2026
Možnost výběru objednání knihy:

Formát PDF – Elektronická verze knihy - ISBN 978-80-53028-36-3

Formát ePub – Elektronická verze knihy - ISBN 978-80-53028-14-1
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Přízraky zítřka – Anatomie globálního traumatu a konec utopií

249 Kč
Tato kniha není lehkým čtením. Je mapou vnitřní krajiny člověka, který žije v době přetlaku informací, zrychlení, technologií a tichého vyčerpání.

Autor rozděluje knihu do čtyř navzájem propojených částí, které čtenáře provádějí od hlubokých vrstev osobního zranění, přes paměť a zkušenost, až k obrazu současného světa a otázce, co s ním – a se sebou – dál.

Kniha není návodem. Neobsahuje jednoduchá řešení ani rychlé recepty. Je zastavením, konfrontací a pozváním k návratu k sobě. Klade otázky, které si běžně nepokládáme – a právě proto jsou nepohodlné i osvobozující zároveň.

Je určena čtenářům, kteří cítí, že:

žijí v systému, který je vzdaluje od podstaty,

jejich paměť, pozornost i emoce jsou neustále fragmentovány,

technologický pokrok nepřinesl vnitřní klid,

skutečná změna musí začít uvnitř, ne venku.

Tato kniha není o útěku ze světa.
Je o prasklině, kterou do něj může proniknout světlo.
Napsal: Pavel Hrejsemnou

Formát A5 – 263 stran

Vydalo vydavatelství: IDEAIFY s.r.o. 2026

Formát PDF – Elektronická verze knihy – ISBN 978-80-88523-05-5

Formát ePub – Elektronická verze knihy – ISBN 978-80-88523-06-2
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Historical novel The Executioner’s Journey

249 Kč
The Executioner's Journey is an engaging historical novel that will take you to the harsh and unpredictable times of medieval Bohemia. The story follows the fate of young Peter, the son of a scribe from Old Ford, who is thrown into the dark world of the executioner's craft. Searching for his place in the world, Peter gradually becomes a master executioner, only to uncover the long-lost secret of his true origins. On his way, Peter encounters love, betrayal and danger, which will lead him to the royal court. His fate becomes entangled when he is called to take over his ancestral heritage, the old fortress of Wildstein. This begins a new chapter of his life, in which he has to face not only the shadows of the past, but also new responsibilities as a knight and lord of the family fortress. "The Executioner's Way" is a story of courage, honor and love that overcomes all obstacles. It is also the story of how one man can defy his fate and create a new life for himself, despite the dark shadows that surround him. Written by: Pavel Hrejsemnou

A5 format – 241 pages

Published by: IDEAIFY s.r.o. 2024

PDF format – Electronic version of the book - ISBN 978-80-909314-6-6

ePub format – Electronic version of the book - ISBN 978-80-909314-7-3
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The Human Future of Business – How People Will Shape the Organizations of Tomorrow

349 Kč
The Human Future of Business explores one of the most important questions of the 21st century: What will organizations look like when people become their greatest strategic advantage?

In a world shaped by artificial intelligence, digital transformation, and global competition, businesses are being forced to rethink the foundations of leadership, talent management, and organizational culture. Traditional hierarchies are dissolving, new forms of collaboration are emerging, and employees increasingly seek purpose, autonomy, and meaningful work.

This book offers a comprehensive exploration of how modern organizations can adapt to these profound changes.

Across nearly one thousand pages, it examines the transformation of leadership, the evolution of human resources into a strategic function, and the growing importance of culture, trust, and human creativity in the workplace.

The Human Future of Business provides a deep and structured analysis of key themes shaping the organizations of tomorrow:

• the rise of human-centered leadership
• the transformation of talent management
• the strategic role of organizational culture
• the future of recruitment and global talent markets
• the impact of artificial intelligence on work
• leadership development in complex environments
• the evolution of HR into a strategic leadership function
• the integration of technology and human potential

Rather than presenting a rigid management formula, the book invites readers to rethink the relationship between people, leadership, and organizational performance.

It demonstrates that the most successful organizations of the future will not be those that rely solely on technology or scale, but those that unlock the full potential of human creativity, collaboration, and purpose.

Written for leaders, entrepreneurs, HR professionals, and anyone interested in the future of work, The Human Future of Business offers both a strategic perspective and a human vision of organizations in the twenty-first century.
He wrote: Pavel Hrejsemnou Published by: IDEAIFY s.r.o. 2026

A5 format – 971 pages

PDF format – Electronic version of the book – ISBN 978-80-88523-27-7

ePub format – Electronic version of the book – ISBN 978-80-88523-28-4
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Zeď stínů – Příběh hranice, která rozdělila svět

249 Kč
Na odlehlém úseku Velké čínské zdi si jeden velitel všimne zvláštní věci.
Některé střílny – obranné otvory, z nichž měli vojáci bránit říši – jsou obráceny na jih. Dovnitř říše. Ne proti nepřátelům ze severu.

Je to jen architektonická zvláštnost?
Chyba stavitelů?
Nebo stopa dávného tajemství?

Na hranici mezi říší a stepí začíná tichý příběh o moci, strachu a odvaze myslet jinak. Velitel Luo, jezdec Altan ze severních plání a mladý voják Šen postupně zjišťují, že největší otázkou není, proti komu byla zeď postavena.

Ale proč lidé potřebují zdi vůbec.

Když z hlavního města dorazí rozkaz bránu uzavřít, stojí před rozhodnutím, které může změnit nejen jejich osud, ale i samotný význam největší pevnosti světa.

Historicko-filozofický román Pavla Hrejsemnou nabízí napínavý a zároveň hluboký příběh o hranicích civilizace, o střetu dvou světů a o tom, že někdy největší odvaha nespočívá ve stavění zdí…

…ale v rozhodnutí je přestat potřebovat.
Napsal: Pavel Hrejsemnou

Formát A5 – 368 stran

Vydalo vydavatelství: IDEAIFY s.r.o. 2026

ISBN (PDF verze): 978-80-88523-25-3

ISBN (ePuB verze): 978-80-88523-26-0
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CEO Marketing Manifest – Part III-V

420 Kč
Part III–V - Brand, Strategy, and the CEO as Chief Meaning Officer

In today’s economy, companies compete not only through products or services.

They compete through meaning.

Customers choose brands that represent something larger than transactions. Employees join organizations whose missions they believe in. Investors support companies whose leadership inspires confidence in the future.

The most successful organizations understand that modern strategy goes far beyond marketing.

It shapes belief.

Part III–V of this book explores the evolving relationship between branding, strategy, and leadership in the modern economy.

The book is structured in three interconnected parts:

Part III – The Philosophy of Brand examines brands as systems of meaning that influence perception, trust, and long-term reputation.

Part IV – Strategy Beyond Marketing explores how companies must rethink growth and competitive advantage in a world where authenticity and narrative increasingly determine market success.

Part V – The CEO as Chief Meaning Officer presents a powerful idea: modern leaders are not only responsible for operations and strategy. They are also responsible for shaping the meaning and belief systems that define their organizations.

Through a series of strategic essays, this volume offers a new perspective on how leaders build trust, influence culture, and create enduring institutions.

Because in the modern economy, the strongest competitive advantage is no longer scale or efficiency.

It is belief.

And belief begins with leadership.
He wrote: Pavel Hrejsemnou Published by: IDEAIFY s.r.o. 2026

Part III-V A5 format – 386 pages

PDF format – Electronic version of the book – ISBN 978-80-88523-23-9

ePub format – Electronic version of the book – ISBN 978-80-88523-24-6
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CEO Marketing Manifest – Part I-II

390 Kč
Part I–II - Leadership in the Age of Uncertainty

Modern leadership is being rewritten.

Technological acceleration, artificial intelligence, and global interconnectedness have fundamentally changed how organizations operate. Strategies that worked for decades now become obsolete within years, sometimes even months.

In this environment, traditional management thinking is no longer enough.

Leaders must navigate complexity, uncertainty, and constant disruption while maintaining trust, credibility, and direction inside their organizations.

Part I–II of this book explores the deeper philosophical foundations of leadership in the twenty-first century. Rather than focusing only on tools or tactics, it examines the intellectual and strategic mindset required to lead in an age where certainty is rare.

Through a series of concise and thought-provoking essays, the book addresses critical questions facing modern executives:

How does artificial intelligence reshape decision-making and human identity in organizations?

Why can excessive optimization undermine long-term strategy?

What role do courage, authenticity, and trust play in modern leadership?

How do leaders maintain credibility in an era defined by skepticism?

Blending philosophy, strategy, and practical insight, this volume challenges conventional assumptions about leadership and proposes a deeper framework for thinking about power, responsibility, and influence inside modern organizations.

Because in a world defined by rapid change, the most important leadership skill is not control.

It is clarity.
He wrote: Pavel Hrejsemnou Published by: IDEAIFY s.r.o. 2026

Part I-II A5 format – 333 pages

PDF format – Electronic version of the book – ISBN 978-80-53028-99-8

ePub format – Electronic version of the book – ISBN 978-80-88523-00-0